This means that video marketers are now tasked with sharing video content across multiple channels and devices at a moment’s notice because all the marketing channels have become more connected than ever. In recent times, video marketing is increasingly becoming omni-channel in nature. So why does aspect ratio matter in video marketing? Photo by Darwis Alwan from PexelsĪn illustration of what a 16:9 aspect ratio image looks like.
But that’s a typical expression for the aspect ratio of popular vlogging platform, YouTube. It is usually denoted in the format “width: height,” using two numbers separated by a colon.ĭoes 16:9 seem familiar? I bet it does. It basically determines how an image or video is displayed on the viewer’s screen. The simplest definition of aspect ratio is: The relationship between the width and height of an image. What is Aspect Ratio and Why Does it Matter?
